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The statistic shows between 2010 and 2020 employment rate for IT related job such as web designer and website developer (both full time and freelance) will increase by 22%. With that figure said, the IT field is bound to be real competitive, especially if you’re doing freelance, so you’ll want to be very productive and creative to stand out from you competitors.

So to help you become more productive and creative, instead of focusing on general areas, narrow it down to one or two niches that you specialized in and understanding how plugins, hosting, coding etc work so that you’ll have that one extra knowledge that others don not have. But for starters should you focus your time and energy on smaller and specific areas. This should help you tackle your clients demand quickly as all of them similar and could turn you into an expert in those niches.

Developing Your Skill In Two Niches

With less to focus on during your work, you’ll have a better time at managing and well-equipped to meet head on the clients demand for web design. You’ll get more ideas of what’s going and common concerns on your targeted market. With you well updated of the latest trend such as new type of coffee brewing technique or present the ever evolving techs, gadgets, and software within e-commerce arena.

With the your focus narrowed, you can dedicate more of your time to researching on the know-how and latest development of your niches which in turn allowing you to present new product or technique and a more convincing pitch to your clients.

Choose Niches That Are Interesting And Reap Rewards

Don’t just go jump on the bandwagon (deep down you despises it), so instead you go for niches that are interesting, within your abilities and profitable for you on the long run. Money is not everything, don’t let those huge numbers force you to jump on the bandwagon of something you don’t like doing. Don’t target and work with one specific group type of niche and it’ll burn you out eventually, thus affecting your work productivity and quality. Sometimes you just can’t avoid it though, so to help cure this, include one other group of niche that you interested in to make your more enjoyable.

Trends Are Changing

Next is to know what’s new going on with current web design trends, so that you can come up with ideas using the new trends.

When it comes down to the workings of web designing, it’s a bit similar to that fashion designing. I mean, hey, fashion is not the only thing that keep spewing out new trends every day you know. There will be something new popped up, immediately become trends in web designing.

While it maybe not compulsory to follow every single of these trends but there’s no harm in applying and incorporating some these trends into your designing arsenal, eh? You might even create a new kind of trend through the combination of your own ideas and from some of these trends.

What Do Illustration And Vibrant Colours Have Over Traditional Photos/Images?

Well, with illustration designers will have a lot more freedom and easier to generate their own creative and unique ideas compared to using photos/images, extending the longevity of the website overall looks.

As a web designer, you of course, will be responsible for building a digital world that many will visit. Yes, this grants you almost full authority, though bear in mind that whatever design you going to put will affect the website and people that visit it.

With illustration you’ll have a lot more room to maneuver your creativity as it more abstract, requires less logic and fixed or concrete shape, there is a concern to this though. Since illustrations are more abstract in nature, it’ll be a bit more easier for you to get sidetracked from the main theme or idea, so don’t go trigger all happy when you’re illustrating, folks. It cost you precious time and resources, you know.

Not to mention you will have the complete freedom to experiment with the colour palette when you’re using illustration, unlike stock photos/images taken from the Internet which can be a bit of hassle when you need to play and edit their colours. You can decide to go with monochromatic for your illustration or you can throw in some explosive vibrant colours into it.  

Monochromatic gives a sense of modern, contemporary and sophisticated feeling to anything it applies to, this includes website you’re building and designing. Though it might look all cool and edgy, not all is a fan of it. Especially now that vibrant colours scheme is the new thing trending amongst web designers.

The vibrant colours scheme is all about crossing the boundary and out of your comfort zone. You can see nowadays that most websites use this booming and explosive colours scheme combine together with sharp and hard angles. You are free to experiment using these vibrant shades to help you find the colours that will express whatever the website business nature.

Vibrant shades have the tendency to stick in our mind like stubborn stains on our clothes–the colours red, yellow, electric blue, yellow and other shades from these lots also strangely have impact on our psychology. So no wonder these vibrant shades are being apply on websites as well as it help visitors remember the website’s looks, if not the name.

Fonts And Typefaces

The next booming things are fonts and typeface a.k.a letters, alphabets or whatever you call it. They’re becoming one of the big and crucial things in web designing, and change the way a website is design later in the near future.

It is known to the public that many major providers expanding the amounts of typefaces and fonts you can use. Well this means you get to play around with the typeface and fonts, but don’t get carried away, people. I mean, for example you’re making a website that sells mattresses but you use Gothic, like what?? So, yeah, go head and tinker around with the fonts and typefaces just make you use fonts and typefaces according to website’s theme.

With the appearance of the ability to adjust font sizes to suit screen sizes, designing websites or mobile apps have change significantly. For example, you can adjust optical sizes for the characters to size that is small enough not to clutter the screen yet readable.