In attracting the new attendees, the event organizer require the event concept such as why, what, who, when and where that simply appeal to the audience especially in highlighting the offering and at the same time developing high number of buzz.
By following these steps, you would simply can generate the unique ideas of concept that will be completely suitable for the event.
- Know your audience
It is important to know that different theme have different appeal to different people. For example, the hype and active craft brewery crowded will completely not suitable with the formal and professional fund raising gala. In other words, understanding your audience is the key especially in designing the event that the attendees would love.
Besides, in improving the quality of the event, you could simply initiate the surveys or review on previous event to generate better concepts for your events.
Here are the examples of questions that could be asked to generate the better concept for your event:
- What did you like the most from the previous event?
- Who is your targeted demographic?
- What are the interest of your potential attendees?
- Why would be the basic needs on your event, based on the type of the attendees?
- Build the concept of the event around the main attraction
It would be easier for you in developing the concept of the event within the main attraction and the audience. For example, if the main attraction of the event is the Air Show and the audience is widely diverse in terms of the families and veterans, obviously the main attraction of the event is the airshow. By that, it would be better if the event concept is based on the airshow such as the era musical performance, artisanal food and drinks to emphasize on the theme of the event and enhance the main attraction of the event.
- Enhance your concept with unique venue
The most unique and relatable venue can act as the catalyst in enhancing the concept of the event (traditional or otherwise). For example if the concept of your event is the adventure of the Tuscan, by organizing your event at the local winery it can simply emphasize on the concept, theme and the environment of the event itself.
Besides, if your venue and the event concept complement to one and other, it can simply make the concept of the event come to life especially when with the present of your guests.
Develop the concept of event that simply connected with the guest will result better engagement and will lead towards better excitement at the event.