Optimizing Your E-Commerce Website’s Sales Using These 5 Tips
Online shopping somehow has become an essential part for majority of us, especially amongst the women. Oh, boy, don’t they have all sorts of shopping apps. Men are no different though, but most either have a Playstation Store app or Lazada only. But what does this entails for e-commerce? It means the competition is high in e-commerce industry. So if you’re just starting out with e-commerce, then you have your work cut out for you.
Don’t despair, little fledglings (or tycoons) because i’m going to share 5 tips that will help improve your e-commerce. Head rolls…er, i mean, drum rolls!
Take In Your E-Commerce Customers’ Reviews!
Now that customers know your brand and using them, means they’re a part of business now. So they will be expressing their opinions on the products they’ve had used, both good and bad. Don’t only look at the positive ones, look at the negative comments as well (well as long as it’s no a pure hate and dissent comment). Don’t get triggered, instead look for the mistake that was mentioned and improve. This way, you shows that you care for your customers and their opinions, hence it will retain them and they might even bring new customers!
And the good reviews you received? Well, share them! Let the world know that you’re running a good business, convince them and build relationships with your customers.
Proof Your Content Before Uploads
This may seem a little bit not-so-important and take for granted by some (majority). Well such thought could to downfall of your e-commerce site. Products description, banners etc. they must be proofread to ensure the text has some flavor to it and grammatically correct, interesting to be read. A boring, bland description text and mountains of grammar errors (looks like it was written by 5 years old) might scare away customers, because they might perceived you and your business are incompetent, not to mention suspicious. So be sure to proofread your e-commerce text content.
Suggestions And Recommendations
When a customer purchased an item from your store, it means that customer has built a trust on your store, so recommend similar items to them, let them know that you have other items that can help them. They’d be more willing to purchase more from you since they’re now more convinced. Check out this RM E-Commerce templates, they provide this functionality. Not only it makes your store looks smart, but it’ll make the customers feel that you are aware of their need. This will be a great morale booster for your store, because customers feel that you show interest in their needs and wants.
It would be plain…idiotic if you don’t make your e-commerce store mobile friendly. Nowadays people browse for things to buy mostly do it from their smartphone and other mobile gadgets. So make sure to make this your first priority; Build bigger buttons, not microscopic size that makes users curse, and easy to navigate through, don’t make your site so complex that it requires users to do algebra just to navigate through it. So make it simple and easy to navigate and use, i mean no one wants to waste their time just trying to figure out how to shop. They have stuffs to do and figure out. They better off shop somewhere else, which more easier to navigate through and looks great too.
Aesthetic And Functionality
It is a big fat lie if someone says “Uuu..to me appearance is not important, what matters is personality”. And this applies to websites/e-commerce, i mean, would you feel confident to shop at an e-commerce store that barely has layout design, item description and littered with pop ups? Of course not right? So get a designer to design your e-commerce store according to your business theme, a design that would be pleasing to the customers’ eyes. Not only that, make sure every buttons and pages functioning smoothly and seamlessly, and low page load time so customers have smooth and easy time navigating through your store. However if your store page crashed while a customer is browsing it or a button that doesn’t function, well, you can be sure that customer going to run to other better man, i mean, e-commerce store.
Then, invest on installing security on your e-commerce store to avoid from malware, bots and pop ups. Pop ups are especially annoying for customers because they want to browse through your store without any disturbance and smoothly. Just imagine while you browsing through a store to look for the item you want, these pop up ads keep on appearing, how annoying is that, no? So be sure to root them out if any and install proper protection against it.