Content marketing strategy has become somewhat crucial part of a business plan with the explosion of online businesses, be it on social medias or e-commerce sites. Though creating a marketable content can be very hard as the online industry is very competitive and there’s always something new poped up, and shared every day.
Sometimes the same old every content marketing strategy just doesn’t seem to work anymore nowadays. Follow these tips to change and improve your game strategy in this industry.
Don’t Plunge Head First, Do Research
About five years the Skyscraper Technique was invented by Brian Dean of Backlinko. This is a technique that uses link-baiting works by finding the most shared and link worthy content, then change it a bit by adding something little extra on top of it.
But this is a technique from five years ago, it won’t be as effective then. I mean, people WILL grow tired of reading and looking through similar content over and over again. For example, you’ve read an article on gadgets or the sorts at one site. But the information you found wasn’t sufficient enough. So you look for another, but all you found is another similar content with a little extra, that’s it. I’m not saying doesn’t work at all, it does work to some degree, but keep using it on the long run though, it won’t get you anywhere.
Instead, as editors and copywriters, we should do research on the content we want to create. That way it’ll more authentic and unique which equals to something new and something that may just what people looking for. With original content link-baiting becomes easier and will net you organic links without much efforts doing SEO or PR.
Though the challenge is to make a content as such can be time consuming and hard. But i’d say the result is well worth the effort. Because it’ll surely net your content a lot exposure and discoveries.
This keyword method is the most unknown and under-practiced; it is called Latent Semantic Indexing (LSI).
What Is LSI?
LSI is a keyword that is semantically related to a main keyword. For example the main keyword is Android. But your content is all about Android and it’s development process. So putting Android alone will be too general, but if you paired it with another word that match your content and visitors’ intent it’ll become more relevant and specific. This additional accompanying keyword is the LSI keyword.
Android (main) + app (LSI)
Android (main) + development tutorial (LSI)
LSI in the simplest words are when you use related keywords and phrases in your content repeatedly. The more of the phrases and keywords that are relevant to your content detects by Google, the more relevance the topic has. LSI helps Google understands the keywords in your content, so when Google index those keywords and sees their relevance to the said topic, it’ll boost the keywords ranking for both main keywords and LSI keywords.
The best way to get out the most from these keywords is by inserting in your content subheaders, and this also helps with the flow contents
Example of implementing LSI keywords, if you’re targeting for “Android App Development”, then one of your LSI keywords should be “Android app development benefits”. Then you add a section at the end of the article with repeated LSI keywords such as “Learn And Start Android App Development”. Google will detect these keywords relevance and proceed to index into related topic and category.
Be sure the keywords are grammatically comprehensible, because Google updated Hummingbird algorithm detects whole the phrase as whole, no longer word by word relevance.
Through this method you will be able to not only generate but increase organic traffic as well. Though you can’t willy-nilly pick and dump the keywords into your content, you have to make some research using Keyword Planner. For the most effective Keyword Planner, use Google’s Adwords. You’ll get result from the source and the place you want upload your content to.
Though there’s one specific tool to help ease your LSI keywords research. It is called LSIGraph, which is a free content management tool. This tool is free to use and very simple to be utilize. Just insert the targeted keyword, click on generate and it’ll show 50+ results of your targeted keyword.
Promote Your Business Page And Encourage Visitors To Help You Promote
A well made and built content will nothing if it’s being shared. Yes, the LSI and the rest of SEO work will help to boost your content and make it easier to be discovered by people. Though it will be pretty much waste of effort if the content you’ve made not reaching out to enough people.
So what you need to do is convince people to share your content. How to do this? When comes down making content, don’t just write. But include something more interactive and alive, like GIFs, quotes, and of course, share buttons. I mean, you want people to share your content but there is no proper share button, that can be a real major turn off for some.
To make it better, place these share buttons near or around interesting components of your content such as Tweet, quotes or GIFs. Place these components as many as you, just be sure the layout of these components are interesting, not messy.
I would assume that most of us are familiar with email segmenting, if you’re not familiar with email segmenting here’s an article will help your head to wrap around it’s concept.
Well, basically, email segmentation is about putting and assigning audience into specific groups which will help tell you the group preferences and behaviors. Depending on the amount of your audience, your segment size could big or small, and some of your audience will be in multiple segments.
Email segmentation helps you recognize subscribers preferences and behaviors. As according to a survey made on Marketers by Ascend2, they shared that email segmentation is the second most effective email marketing.
By identifying your audience personas, or preference you will be able to able attract more by sending a more personalized emails.
9 Ways To Segment Your Audience
The methods listed down here just some of effective examples, there many other creative ways to segment your email. So, don’t afraid of experimenting your way with it.
- Time On List
- Form or Cart Abandonment
- Geographical Location
- Customer Avatars
- Membership Status
- Webinar Attendees
Content Editorial Calendar
A content editorial calendar is crucial in helping you keep track of old and new contents as well as keeping track of both old and new audience. With content editorial calendar you’ll be able to plan future content and revise old content, with this you’ll be able to plan which direction your next content will be heading to.
Utilize Your Customers Words As A Part Of Your Content Marketing Strategy
Postings shared by your customers on their Instagram, Twitter or Facebook can have a powerful impact on your business if you choose take them and share it on your site or blog posts. You can consider this as testimonials from your customers and shows that you’re running a good business.
When shared postings are placed in your content, this will attract more new traffic to your site and also it’ll make your customers feel connected with your content, that you’re appreciative and take note of your customers.
It’s to bring your A-game to the table! Don’t get stuck with the classic old ways, it’s 2018! There all sorts ways for you to improve your content marketing strategy. Scour the Internet or experiment with methods to find the best content marketing strategy.