It is true that well-implemented content marketing strategies can give solid ROI. Do you love creating compelling content for your blog or social media profile? Well, you should also promote it well. Here are 7 proven content promotion approaches that can drive traffic to your website.
- Explore and implement an influencer marketing strategy.
Influencer marketing can be very powerful, if utilized well. In fact, it is one of the most underutilized tools in the digital landscape. Influencer shares can expose your content, and confer credibility to a vast, new audience.
Why not reach out directly to influencers? Share your website content to them, and then talk about possible promotion partnerships. If you are having a hard time looking for the best people, consider using specific tools to find active online personalities you can collaborate with.
- Post videos in your social media profiles.
Sharing videos on social media platforms is one of the most effective approaches on going viral. People love reading interesting articles, but sometimes, video can be more engaging and compelling than written content.
However, there is caveat. Long, informative videos can also discourage click-throughs to your website, especially if it’s utilized to promote written articles. Sharing eye-catching teaser videos and graphics interchange format (GIF) are also highly recommended to entice audiences to navigate further to the website.
- Execute paid social promotion tactics.
Paid social promotion is one of the most effective approaches available to the search engine marketing sem content.
What can a paid social promotion do? Well, it can familiarize users to your brand, increase web traffic and generate conversations. Paying for content promotion over advertising channels is an excellent way to cut through the competition. However, before engaging on a paid promotion strategy, you need to outline your goals first.
- Explore content syndication.
Content syndication is not really the focus of many content marketing strategies. However, it can prove to be an excellent approach in expanding your readership with little effort.
Before identifying a website for syndication, it’s important to do research first. Inquire about visitor traffic and other data. Most important of all—only share your best website content.
- Implement targeted sharing to reach more people on social media platforms.
Another way to reach more people on social media platforms? Explore targeted sharing. Targeted sharing is basically tagging a specific person in a post, hoping that they will share it to their own readers. This strategy has opened a whole new platform for companies to reach out to more customers through social media profiles.
- Execute a link building strategy.
Link building is still one of the most important factors in determining organic rankings. Make sure to increase your website content’s reach by through backlinks. Just remember, link building actions need to be strategic. How? Guest post on reputable publications with a link back to your website. Explore broken link building.
- Utilize a customized email marketing strategy.
Email marketing is definitely one of the greatest ways to reach out to readers and customers who are already interested in your business. It can increase your customer retention, while delivering links and shares right to your own content. What can you do to increase email engagement? Design attention-grabbing e-newsletters, segment subscriber lists and include interactive content.
Your final thoughts on marketing promotion?
Content marketing has gradually taken a life of its own in the digital landscape. It has never been more significant to focus on certain content promotion approaches that can help your content be discovered by a wider audience.